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SPRING VIBES

We're all about affordable, high-quality jewellery that you will cherish for a lifetime.

Materials

14k Gold

Our 14k solid gold pieces are made to last forever. 14k gold will not oxidize or discolour so that you can wear your jewellery every day. Our 14k gold pieces are stamped with the industry standard "585".

Sterling silver

Our Sterling Silver matches the highest standards for all of our pieces. All our Sterling Silver pieces are stamped with the 925 mark, which indicates the purity of the metal.

Freshwater pearls

We use cultured pearls from oysters and freshwater mussels. Each pearl necklace is designed and handmade in our studio. The process of wiring each pearl by hand makes every pearl necklace unique.

Our story

Enda The Label is a local woman-owned jewellery store focusing on fine and high-quality minimalist jewellery for every day. We are strong advocates of slow fashion and high-quality items made to last.


We’re building the brand on thoughtful sourcing; we partner with artisans and other companies that use top-quality materials. Our pieces are crafted in small and family-owned ateliers and ethically run factories.


We believe in sustainability and are on a journey to improve our approach every day. We have already started eliminating plastic from our packaging, mainly using recycled & FSC-certified materials.

Our Approach

As part of the jewellery industry, we are facing many challenges. Creating responsible jewellery is difficult. We aspire to be a 100% sustainable jewellery brand and are making small steps towards it.


Sustainability has always been important in our decision-making. We are collaborating with small ateliers and prioritise recycled și FSC FSC-certified packaging.

Our challenge

We are taking steps towards sustainability by collaborating with small ateliers and producing limited pieces to reduce waste.

Locally Designed

We design our jewellery collections in our studio. Each one of our pieces is drawn by us and crafted in small, family-owned ateliers.

Eco Packaging

We are committed to keeping a small environmental footprint. We started eliminating plastic from our packaging, mainly using recycled & FSC-certified materials.

enda in your words

5/5 rating
I am absolutely in love with the products! Very few shops have this style in gold in Romania. I have bought a ring, a necklace and a bracelet (all gold). They were shipped in less than 48 hours. I am very happy with the professionalism of the people behind the brand and the products are to die for! Will shop again!

Luciana N.

Verified
Bijuteriile sunt absolut superbe, au venit impachetate cu multa grija, in doar 48 de ore de cand am dat comanda. Voi mai achizitiona cat de curand de pe Enda, sunt extrem de incantata!

Alexandra M.

Verified
Azi a venit comanda și îmi plac tare mult cerceii achiziționați Sunt finuți și simpli, exact ceea ce căutam! Cu siguranță voi mai reveni pt alte achiziții, mi-au făcut cu ochiul și alte bijuterii 😍

Diana B.

Verified
Great for yourself and great as a gift. One of my new go-to jewellery recommendations.

Renata

Verified
Bijuteriile sunt superbe și calitative. Recomand cu drag acest magazin!

Teodora M.

Verified
Atentia la detalii, calitatea produselor, faptul ca dupa multi ani m-am indragostit la propriu de un alt brand romanesc, toate acestea fac din Enda un brand fresh, dar serios. Toate pachetele au venit impachetate minunat, personalizate, foaarte rapid si prompt. De asemenea, foarte folositor este si mesajul referitor la livrare, indata ce comanda pleaca spre noi. Si modelele noi si minimaliste, in cel mai frumos mod delicate, la preturi foarte bune pentru metale pretioase.

Lucy L.

Verified

SAMPLE REVIEW

Beautiful, well made, delicate pieces. Hands down my new favorite/go-to place to get my jewelry.

Den D.

Verified

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