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Minimalist jewellery for everyday

We're all about affordable, high-quality jewellery that you will cherish for a lifetime.

Materials

14k Gold

Our 14k solid gold pieces are made to last forever. 14k gold will not oxidize or discolour so that you can wear your jewellery every day. Our 14k gold pieces are stamped with the industry standard "585".

Sterling silver

Our Sterling Silver matches the highest standards for all of our pieces. All our Sterling Silver pieces are stamped with the 925 mark, which indicates the purity of the metal.

Freshwater pearls

We use cultured pearls from oysters and freshwater mussels. Each pearl necklace is designed and handmade in our studio. The process of wiring each pearl by hand makes every pearl necklace unique.

Our story

Enda The Label is a local woman-owned jewellery store focusing on fine and high-quality minimalist jewellery for every day. We are strong advocates of slow fashion and high-quality items made to last.


We’re building the brand on thoughtful sourcing; we partner with artisans and other companies that use top-quality materials. Our pieces are crafted in small and family-owned ateliers and ethically run factories.


We believe in sustainability and are on a journey to improve our approach every day. We have already started eliminating plastic from our packaging, mainly using recycled & FSC-certified materials.

Our Approach

As part of the jewellery industry, we are facing many challenges. Creating responsible jewellery is difficult. We aspire to be a 100% sustainable jewellery brand and are making small steps towards it.


Sustainability has always been important in our decision-making. We are collaborating with small ateliers and prioritise recycled și FSC FSC-certified packaging.

Our challenge

We are taking steps towards sustainability by collaborating with small ateliers and producing limited pieces to reduce waste.

Locally Designed

We design our jewellery collections in our studio. Each one of our pieces is drawn by us and crafted in small, family-owned ateliers.

Eco Packaging

We are committed to keeping a small environmental footprint. We started eliminating plastic from our packaging, mainly using recycled & FSC-certified materials.

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