Enda's story began when I decided to learn more about jewelry and to continue my family's business, founded by my father, sixteen years ago.

From my father, jeweller and founder of a local Romanian jewelry shop, I have inherited a passion for design and creativity.

From an early age, I chose creativity. I spent most of my life learning about art, illustration and design. After several years working as a creative, I decided to launch a brand that will continue celebrating the courage, beauty, and authenticity of women.